Organic Makeup: Hit or Miss?

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Organic is a worldwide craze these days. From food to clothes, makeup to skin, and hair care. Whether we are eating it or putting it on, everything needs to be organic since it is widely believed that Organic is always good. However, when it comes to organic makeup, it has just as many benefits as it has disadvantages. Read on to find out if organic makeup is worth it.
Disclaimer: This article is general information, not medical advice. Patch-test new skin and hair products, and see a dermatologist for persistent skin problems.
Skin product safety
  • Patch-test new products on a small area for 24 to 48 hours.[1]
  • “Natural” and “organic” ingredients can still cause allergic reactions.[1]
  • See a dermatologist for acne, rashes or skin changes that don’t improve.[2]

What is Organic Makeup?

Organic Makeup refers to makeup manufactured and processed keeping in accordance with standard ‘Organic’ practices. This means makeup products are made using organically farmed raw ingredients:

These raw ingredients are grown without the use of any GMOs (Genetically Modified Organisms), as well as synthetic fertilizers, herbicides, pesticides, insecticides, etc.
Therefore, organic makeup is made from natural plant extracts, essential oils, natural dyes, and colors and enriched with plant-derived vitamins and minerals.
Moreover, organic makeup does not contain any synthetic chemicals, Petrochemicals, talc, parabens, preservatives, and other such ingredients.
According to the USDA and FDA, any cosmetic product labeled as ‘Organic’ must comply with the standards and requirements set by the FDA and USDA both.
This is because the USFA regulations check the claim of ‘organic,’ whereas FDA regulations the labeling and safety of the cosmetic products.

Pros of Organic Makeup

Scroll down to see the advantages of organic makeup:

1. Good for the Skin
2. Good for the Environment
3. Free of Preservatives
4. Free of Endocrine Disruptors
5. Cruelty-Free

  • Good for the Skin – Organic makeup does not contain any additional chemicals, compared to conventional makeup products, which contain a lot of chemicals in them. Moreover, throughout the processing of organic makeup, it is ensured that they don’t come into contact with unnecessary chemicals. This strict procedure makes sure that the product is of the highest quality and safe to use. Moreover, organic ingredients are known to be more nutrient-rich compared to their conventionally grown counterparts.
  • Good for the Environment – Since this makeup is made with organic raw ingredients and does not contain toxic chemicals, it is safe for the environment as well. This is because when crops are grown through conventional methods, chemical fertilizers, pesticides, insecticides, as well as other chemicals are sprayed onto the crops. These chemicals not only get absorbed into the crops but also pollute the environment, damaging the ecosystem. The soil, water, and the surrounding air all become polluted with chemicals.
  • Free of Preservatives – Organic makeup does not contain any preservatives compared to conventional makeup and cosmetic products. Since organic makeup does not include these preservative chemicals, it cannot stay good very well and is not long-lasting.
  • Free of Endocrine Disruptors – Probably the best feature of organic makeup is that it does not contain any hormone-disrupting chemicals.
  • Cruelty-Free – Most, but not all, organic makeup products come with the ‘Cruelty-free’ label. Companies with strong moral and ethical values, who care about the environment, also have a strong sense of animal rights. Therefore, these companies don’t test their makeup products on animals to check whether they are safe. Hence, the label of Cruelty-free.

Cons of Organic Makeup

Here are the disadvantages of having organic makeup:

1. Not Waterproof
2. Not Easily Available
3. Less Variety
4. May Cause Allergic Reactions
5. Less Vibrant

  • Not Waterproof – Certified Organic and pure makeup cannot be waterproof. This is because most makeup products require a form of silicone or acrylate-based polymer to make them waterproof. Since these ingredients are neither organic nor natural, they cannot be included in Organic makeup products.
  • Not Easily Available – No matter the many benefits of organic makeup, it is still a recent enough trend. Although many companies are making organic makeup, it is still not as widely produced as conventional makeup. Moreover, due to low production, it is not easily available, and only a few retailers and brands offer organic makeup products.
  • Less Variety – As mentioned earlier, organic makeup is not as widely produced as conventional makeup. Since not many companies make it, as well as the strict regulations and standards that need to be followed to make organic makeup, it comes in much less variety than conventional makeup. Moreover, organic makeup requires the use of select and special ingredients that are completely organic; this is also an important factor in there being less variety in Organic makeup. For example, organic makeup does not include synthetic dyes and colorants, resulting in a smaller color range.
  • May Cause Allergic Reactions – Although the term Organic is usually used to say that this product is completely made from natural ingredients, it still does not mean it is safe for everyone. Moreover, organic ingredients are raw and very intense, and strong. This may be problematic for people with sensitive skin and may cause adverse reactions.
  • Less Vibrant – Who doesn’t love bright colors in makeup? However, at some level, we all understand these bright colors cannot be achieved naturally without the help of chemicals. Since organic makeup does not contain artificial chemicals, it does not come in bright colors. This is another reason for there being a smaller variety of organic makeup products.

Now that you know all the pros and cons of Organic makeup, it is up to you to decide whether you want to go the organic way for makeup or not. It’s all about your comfort!

What the Research Says

The FDA doesn’t define “organic” or “natural” for cosmetics; a product can carry the USDA Organic seal only if its agricultural ingredients meet USDA standards.[3][1] Plant ingredients can still cause allergic reactions, and fragrance is a common cause of skin irritation.[4] Cosmetics can’t legally claim to treat or cure skin conditions; products that do are regulated as drugs.[5]

Sources

  1. U.S. Food and Drug Administration. Cosmetics Labeling Claims. Accessed October 16, 2026.
  2. American Academy of Dermatology. How to wash your face. Accessed October 16, 2026.
  3. U.S. Food and Drug Administration. “Organic” Cosmetics. Accessed October 16, 2026.
  4. U.S. Food and Drug Administration. Fragrances in Cosmetics. Accessed October 16, 2026.
  5. U.S. Food and Drug Administration. Is It a Cosmetic, a Drug, or Both? (Or Is It Soap?). Accessed October 16, 2026.

Update History

  • Oct 2026: Guide reviewed and updated; added Sources (FDA, AAD)
  • Apr 2021: First published

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About the Author

Eliza Ward

Eliza Ward is a writer, nature lover and full-time mother of three, based in South Africa. She writes Organic Aspirations' guides to organic food, nutrition basics and family products. She researches each product from manufacturer information and organic and safety certifications (checked with the certifier where possible), along with guidance from health authorities, and she cites her sources. She is not a medical professional and does not test products hands-on. How we research products.